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    September 10

    RoC® launch new 'magic bullet' to combat sagging

    As we age, we all know our skin can lose its suppleness and sometimes start to sag. To help combat this, RoC® has spent five years developing a 'magic bullet' called THPE, which aims to tighten the surface and noticeably lift the skin.

    The science bit: "THPE works by triggering the micro-contractions of keratinocytes in order to tighten the surface and noticeably lift the skin", say RoC®. And it can be found in their new Complete Lift range, which features a daily moisturiser, flash serum, eye cream and overnight cream.

    RoC®'s Complete Lift Lifting Daily Moisturiser (£29.35) is clinically proven to provide, on average, a 2mm lift that lasts all day for a visibly younger looking you.

    For parties and special occasions where you need an extra lift quick,  RoC®'s new Complete Lift Lifting Flash Serum (£29.35) is a highly concentrated, rapidly absorbed daily serum that combines THPE and Bugrane technology with a powerful wheat polymer to give skin an immediate lift.

    For a measurable lift and visible reduction in dark circles for a sparkling first impression, Anti-Dark Circle Lifting Eye Cream (£21.50) is a velvety eye cream designed to lift the eyelids. It has a radiance enhancing pigment to reduce the appearance of dark circles and give your eye contours a luminous glow. Perfect for hiding tired eyes.

    And for an overnight boost, RoC®'s Complete Lift Overnight Regenerating Lifting Cream (£29.35) is specially formulated for the night, when the skin is at its most receptive.

     

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